Case Studies

Case Studies

MINI Global

MINI’s Global Marketing function defines its brand strategy, creating assets, campaigns and structures for markets to activate. But it buys no media itself. And it had no coherent data, insight or feedback loop to show how those assets performed. We created the MINI Marketing Dashboard, so the Global Marketing function could generate rich, ongoing insights into marketing performance and its impact on sales, allowing it to make more informed investment decisions.

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Travel Chapter

Online travel businesses are particularly reliant on data intelligence to drive competitive advantage within the category. Our brief for Travel Chapter was to create a holistic but deep reporting platform to provide all leaders around the business with insights to steer their day to day decision making.

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TI Media

The magazine subscription business relies heavily on rapid testing of offers across audiences & customer lifecycle in order to maximise returns. TI Media (formerly Time Inc) needed a platform to help gauge success of proposition and price tests across the 50+ titles in their UK portfolio. A consolidated cloud based DWH was created.

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Samsung

Samsung faced a huge gap in understanding performance of retail focussed marketing activity, with no detailed sales data supplied by retail channel partners, significantly limiting visibility on funnel performance and marketing effectiveness.

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Domino's

Domino's challenged us to transform pizza personalisation from functional to fun. The solution? Domino's Pizza Legends; a whole new take on 'Create Your Own', where every customer could create a personal story as a side order to their pizza.

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