Samsung

Samsung

Samsung faced a huge gap in understanding performance of retail focussed marketing activity, with no detailed sales data supplied by retail channel partners, significantly limiting visibility on funnel performance and marketing effectiveness.

Iris worked with the UK’s largest online consumer panel to fill in the measurement gaps for Samsung with 3rd party data showing site visits, conversion rates, page bounces and audience demographics. Data is fed into our live dashboarding solution, providing insight at a product and category level on product page performance, basket conversion, and competitor benchmarking.

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